Company executives and marketers have more questions and less time than ever. As a result, technology is playing a growing role in supporting and creating marketing performance metrics, cross-channel attribution, media mix models and optimizations. Ignite’s marketing science, scenario-driven software, and tailored advisory services provide decision support to optimize marketing investments.
With Ignite’s ThinkVine scenario-driven software, users can easily test high-level changes to strategy and detailed changes to tactics. Designed to enable rapid responses to market changes—including external factors—the web-based software also provides anywhere, anytime access to authorized stakeholders. The software provides an agile way to manage and understand complex cross-channel relationships and multiple audiences.